France and Germany are anticipated to have large online gluten free search demand values, however they do not. Search volumes for Nov 2009 gluten free associated search term volumes were found and the results shown in the tables listed below:
France/ French TOP TEN (Both English and French searches each month)
FRANCE– English speaking
Terms … … … ……
… … NOV 09
Volumes Gluten … … … … … … … 5400 gluten free … … …….1900 celiac … … … … … … … … 590 celiac disease … … ….320 gluten dishes … … ….260 gluten complimentary diet plan … … … 210 gluten free recipes
… 210 wheat gluten … … … …
.210 gluten diet … …
… …….210 wheat totally free … … … … … … 210 FRANCE- French speaking Terms … … … … … … ……
NOV 08 Volumes gluten intolerance … … 2900 intolerance gluten …….2900
gluten complimentary … … …
… … … 2400 complimentary
gluten … … … … … … 2400 gluten allergic reactions … … … … 390 corn gluten … … … …
… … 390 celiac illness … … … … … 390 wheat gluten … … … …….320 wheat free … … … … … … … 260 gluten free bread … … ….140 When compared to analysis for any of the leading gluten free online demand markets such as Australia, U.S.A., Canada or UK, these volumes are EXCEPTIONALLY little. Even for Australia with a population just over 20 million, the term gluten totally free itself has 165,000 searches. So instead of supplying a top 50 analysis, the top 10 terms for Germany and France will be considered.As for each other nation, the generic ‘gluten totally free ‘ terms (in English searches) ranks the greatest, followed by a celiac involved terms. Most of the terms and the order that compose the standard 7 gluten totally free groups for other nations are present (see common analysis for Australia).
The French speaking searches (those on the Google French website) show a somewhat different pattern. The emphasis seems to be more on the celiac illness than on generic gluten totally free terms. This normally indicates that a market is extremely immature.GERMAN TOP 10( Both English and German speaking searches each month) GERMAN– English speaking Terms … … …
… … … … … NOV 09 VOL gluten
free … … … …….2900 totally free gluten … … …
…….2900
celiac … … …
… … … … ….880 celiac disease
…… ….480 gluten recipes …
… … … 320
wheat totally free … … … …
….320 sprue … … … … …
… … … 320 wheat gluten … … …….320 gluten totally free recipes ….260 gluten bread … … … … … 210 GERMAN- German speaking Terms … … … … … …
… … NOV 08 VOL gluten complimentary … … …
… ….2900
free gluten … … …… ….2900 gliadin … … … … … … … … 1900 celiac illness … … …
… 1000 wheat gluten … … …….260 wheat totally free … … … …
….260 gluten free diet … …
… 140 gluten totally free bread … … 110 food gluten … … … … ….110 gluten free recipes … … 91 The German- English speaking search volume order is similar to the France – English speaking order. Gluten free generic terms occupy the very first two volume ranks followed by celiac associated terms.However unlike
the French– French speaking keyword list, the German, German speaking volumes show a similar pattern to their English speaking volumes– ie gluten totally free followed by celiac associated terms.Why are the
European Gluten Free Online Searches so low?Sales information
from actual gluten free item sales in European countries is scant.The web penetration( usage )is around 58 %in France and 63% in Germany and Google has over 80% market share in both nations– so these results are the lions share of usage patterns. This means that the tables highly likely represent the bulk of gluten totally free searches made in these countries.The factor that gluten free searches may be so low are that celiac illness may have gone without treatment in these countries or that celiacs ‘make do’ with preparing their own house meals without gluten based products.The following excerpts from various sites recommend that bad gluten totally free food distribution may likewise be a reason that gluten complimentary it is fairly unknown in eastern European countries.A euromontior.com report summarises its findings for particular European nations as: FRANCE: Food intolerance is largely unacknowledged however Gluten-free blazes a trail with Specialist shops and drug stores control sales
. In Germany awareness of food intolerances is still low, however GF benefits from broader product range. In ITALY Growth is said to be held up by minimal distribution however GF items are on the rise. Ref 1 A GF blog( ref 2) talks about personal experience in travelling these nations. In Germany,” GF items such as bread, pasta, cookies are sold just in shops called “Reformhaus “, that are situated in towns. Some supermarkets provide just GF bread, but this is actually unusual “In Italy:” GF products are on sale primarily in pharmacies found in big towns.( real estate a vast array of GF items). It is also possible to purchase items in some supermarkets chains. There is no cost distinction, but the option of items is better at drug stores where the Italians can spend their medical prescription. “A short article on celiac.com (ref 3)” My travels remained in southern France( the Dordogne/Lot/Vezere area, the Luberon, Provence, Carcassonne ). We shopped frequently and I combed grocery shops in larger cities, including Avignon and Toulouse, smaller sized ones, such as Apt, and tiny villages and hill-towns for gluten-free alternatives. In general, groceries, consisting of the big chains such as Hyper Champion, did not appear to bring specifically gluten-free products, such as baked goods, and I had to look for surprise gluten in lots of brand names.” CONCLUSIONS Online Gluten complimentary searches in European cities( French and German) remain exceptionally low. As Europeans are thought to be particularly vulnerable to celiac disease (they carry the celiac responsible genes)< img src=" http://www.articlesfactory.com/pic/x.gif" alt
=” Discover Short article “border=” 0″/ >, it is thought that low diagnosis levels and a tendency to still cook in your home or avoid gluten meals when eating in restaurants has actually produced such a low online demand. . References Ref 1 http://www.euromonitor.com/Global_Market_for_Food_Intolerance_Products_At_War_With_Our_Food?print=true!.?.!Ref 2 cye.free hostia.com/…/Travel_Guide_Coeliac_Youth_of_Europe.pdf!.?.!Ref 3 http://www.celiac.com/articles/21485/1/France-sans-Pain-How-to-Travel-Gluten-Free-in-France/Page1.html Gluten Free Diet