All That Glitters … No concern, the South Beach diet has taken the world by storm. The appeal of the South Beach Diet has knocked diet heavyweights like Atkins off the charts. Why? I think the only reason the South Beach Diet has become so infamous is not due to the fact that the South Beach Diet works so well. Rather, because South Beach, a very special location in Florida, is all glitz and glamour and has an extremely welcoming sexy appeal – like Hollywood. However like the saying goes, “All that glitters ain’t gold. ” The South Beach Diet plan sounds good, however there are some major disadvantages. It Costs How Much?? A yearly membership for the standard strategy costs $265– not including the other stuffs needed to be successful with this diet plan. The more sophisticated levels cost almost double and triple the quantity. We still have not factored in other items like the South Beach Diet book, which you need to acquire otherwise you will not have the ability to follow the diet plan. The cost of the diet book on Amazon costs between $49.00 and $69.00. We haven’t even discussed the expense of their pre-packaged foods. Let’s not go there. In fact, let’s go there. A Recipe for Catastrophe The South Beach Diet dishes on this food plan require purchasing their pre-packaged foods, and their prepackaged foods are costly. Their daily menu needs you to eat their treats. In addition, they market their pre-packaged items so aggressively, you end up feeling obliged to buy them not just since of their aggressive marketing strategies, however because the recipes that look the most attractive are too complicated to make. What ‘s in a Name?Advertising agencies sell impressions. That’s their task. Do you remember Gloria Vanderbilt denims? Do you remember Sergio Valente denims? How about Jordache jeans? Back then (way back in the day), these denims used to cost a fortune. I would have killed to get the “Jordache appearance. ” I asked my mother to buy those denims for me! But what precisely was the “Jordache look? ” The design for the commercial was high (at least 5 11 maybe taller), blonde, thin and had long silky hair which she flung around with total abandon while dancing. I completely purchased into the impression of what a pair of Jordache denims would turn me into! On the other hand, I looked absolutely nothing like the Jordache design. I’m African-American, 5 ‘ 3, and at the time I weighed 195 pounds, and my hair was brief and nappy! I couldn’t fling my nappy hair if I desired to, and at 195 pounds, I definitely couldn’t suit a set of Jordache jeans!But the reality is these costly jeans were made out of the exact same cheap cotton as other no-frills brand name denims. So why did these jeans cost an arm and a leg and why were they so wildly popular? It’s actually simple– much marketing buzz of the name and what consumers believed they would get if they bought the jeans– the man of their dreams. The very same marketing method went into the marketing of the South Beach Diet Plan. People think that by acquiring the South Beach Diet, they will live the lavish life design of the rich and gorgeous– on the beach. Speak about illusions! They ‘re simply selling us glitz and glamour.
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